| common terms |
| application |
program used to produce artwork |
| art |
stock generally used for marketing material - available in glossy, silk and matt |
| board |
term generally used to describe heavy duty card such as used for business cards |
| bond |
a non coated paper generally used for business stationery |
| CMYK |
often referred to has process and is used to produce full colour print such as colour photographs etc. The process uses 4 colours - Cyan, Magenta, Yellow and Black together to reproduce the CMYK colour range |
| crease |
finishing process used to crease products to allow accurate easier folding |
| digital print |
print that is produced via digital press, suitable for short print runs (upto 500) |
| embed |
embedding of type or images within artwork |
| EPS |
(encapsulated postscript) used for digital images |
| font |
style of text or type |
| format |
used to describe PC or Apple Macintosh (MAC) |
| JPEG |
(joint photographic experts group) a standard used for compressed digital images |
| laminating |
transparent plastic film applied to one or both sides of a printed sheet to enhance its appearance and to protect the surface of the paper or board. |
| NCR |
self carbonated paper used for forms such as invoices |
| numbered |
finishing process used to apply numbered sequence on NCR forms |
| offset |
print that is produced on a litho printing press, suitable for large print runs (500 plus) |
| pantone |
also known as spot colour, an expansive spectrum of individual ink colours, available in 2 variations: CV which used for general bond papers such as business stationery and CVC which is used for glossy flyers and brochures etc |
| perferation |
finishing process used when a product requires a tear off section such as a invoice pad |
| PDF |
(portable document format) captures formatting information from a variety of desktop publishing applications, making it possible to send formatted documents and have them appear on the recipient's monitor or printer as they were intended |
| point |
size measure of size for type |
| proof |
either a hard copy or digital proof of artwork sent for client acceptance |
| TIFF |
(tagged image file format) used for digital images |
| UV Varnish |
a clear gloss or matt varnish is applied to a printed product to enhance its look |